Many analysts have questioned the benefits for Salesforce to buy Twitter since it already licenses its firehose AI platform.
According to sources familiar with the matter at hand, despite facing opposition from shareholders, Salesforce.com Inc. is contemplating whether it should make an offer for Twitter Inc.
Since October 5, Twitter shares have lost nearly one third of their value, in the result it is attracting reduced interest from potential acquirers than previously envisaged. Twitter’s market capitalization is now $12 billion.
According to the sources, Salesforce is deliberating whether to make a lowball offer for Twitter in the coming days based on the performance of its shares.
Sources have further revealed that Google and Walt Disney have backed from making any offer. However, other companies, which are yet to be publicly identified, could be interested.
The sources preferred the cover of anonymity since the on-going deliberations are confidential.
While Google and Disney did not immediately respond to requests for comments, Salesforce declined to comment.
Many investors and analysts have questioned Salesforce’s intent on acquiring Twitter especially since it already licenses Twitter’s “firehose” for its new artificial intelligence platform – Einstein.
As for Twitter, since its founding day, the micro-blogging site has struggled to generate revenue for profit and growth, despite having a monthly average of 313 active users and a growing presence as a primary source for news.
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