AB InBev set to get conditional nod from the European Commission for its acquisition of SABMiller.

According to three sources who are familiar with the matter at hand, antitrust regulators from the European Union are set to conditionally approve AB InBev’s $100 billion-plus acquisition of its smaller rival SABMiller.

AB InBev has managed to allay concerns related to competition by agreeing to sell off SABMiller’s Grolsche, Peroni and Meantime beer brands to Asahi Group Holdings Ltd.

Furthermore, last month, it also announced plans to selling off SABMiller’s east European assets to ward off any lingering worries from the European Commission.

With the beer market in the United States weakening as drinkers are increasingly preferring cocktails and craft brews to mainstream lagers, AB InBev’s acquisition of SABMiller is key since it will provide it access to important markets in Latin America, Africa, Colombia and Peru.

Categories: HR & Organization, Regulations & Legal, Strategy

Tags: Top, European Commission, AB InBev, SABMiller, merger and acquisition, antitrust regulators, lagers, beers, Grolsche, Peroni, cocktails, craft brews,