AB-InBev is pushing for this acquisition of SABMiller since it will allow it to expand its footprint in the crucial markets of Africa, Peru and Columbia.
In order to secure the approval from the European Commission, the equivalent of antitrust regulators in the U.S., Anheuser-Busch InBev has submitted a series of concessions to the European Commission. The $100 billion plus acquisition by AB InBev of SABMiller is the largest ever deal in the consumer good industry.
The European Commission has said it would take a decision by May 24 on the deal, as per a filing on its website.
On its part, AB InBev has disclosed that is set to sell SABMiller’s Peroni and Grolsch brands and related businesses in Netherlands, Italy, and Britain to Asahi Group Holdings, a Japanese company, to ward off EU regulatory worries.
The AB-InBev SABMiller deal will allow the combined company to expand its footprint into countries such as Africa, Columbia and Peru.
So as to address antitrust regulators in other regions, AB-InBev, the world’s biggest brewer, is also agreeable to selling SABMiller’s stake in MillerCoors, a U.S. joint venture, to Molson Coors Brewing. Similarly it is also willing to sell SABMiller’s stake in CR Snow to China Resources Beer.
Categories: Strategy
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