The bulk of the spending on advertising will be allocated to social media ads and paid searches on search engines. As per a report prepared by Zenith, an industry forecaster, companies across the globe would have spend nearly $581 billion… Read More ›
In an increasingly digital world, businesses will shift their advertising strategy from traditional sources to mobile electronic ones. The leading forecaster has stated that advertising revenues from electronic mediums are likely to exceed traditional sources by 2020. Zenith Optimedia, owned… Read More ›
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