A more aggressive pricing strategy for the super jumbo jet is likely to boost sales. IAG’s CEO disclosed the airliner would consider purchasing more A380 jets if Airbus were to lower their prices. “The pricing that Airbus has offered in… Read More ›
pricing strategy
High stakes battle for Wal-Mart in the U.S. groceries market
With Germany-based Aldi quickly gaining market share in the highly competitive U.S. groceries market, Wal-Mart, the pioneer and king of low prices is feeling threatened and has high stakes in this price war. According to sources familiar with Wal-Mart Stores… Read More ›