Earlier under the Obama Administration’s rules, ISPs would have to obtain consumer consent before they are allowed to use financial, health and children’s information using geo-location through their web- browsing history for advertising and internal marketing purposes. The U.S. Congress… Read More ›
In an increasingly digital world, businesses will shift their advertising strategy from traditional sources to mobile electronic ones. The leading forecaster has stated that advertising revenues from electronic mediums are likely to exceed traditional sources by 2020. Zenith Optimedia, owned… Read More ›
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