In a significant development, U.S. regulators have issued final rules which have eliminated the need for manual driving controls for fully autonomous vehicles; the development sees regulators finalizing new crash standards which have to be met by automated vehicle manufacturers…. Read More ›
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Global expenditure on advertising to grow at 4.5% through 2018: Zenith
The bulk of the spending on advertising will be allocated to social media ads and paid searches on search engines. As per a report prepared by Zenith, an industry forecaster, companies across the globe would have spend nearly $581 billion… Read More ›
Chinese logistics and delivery firm Best slashes IPO expectations, raises $450 million
With lackluster performance of shares post IPO, offerings from Chinese firms have investors on their guard. With tepid investor demand, Chinese logistics firm, Best Inc, priced its U.S. initial public offering (IPO) at the bottom of expectations and in the… Read More ›
Zenith Optimedia predicts ad revenues to hit $50 billion by 2019
In an increasingly digital world, businesses will shift their advertising strategy from traditional sources to mobile electronic ones. The leading forecaster has stated that advertising revenues from electronic mediums are likely to exceed traditional sources by 2020. Zenith Optimedia, owned… Read More ›